Monday, August 13, 2012

London Olympics 2012

After NBC's overly-edited and shameful coverage of the Olympic Closing Ceremony, I have no desire to see anything on NBC. I don't have a problem with the time-shifting to maximize their audience. And Saturday night's kick-off with the interesting, but inappropriately scheduled one-hour "history channel-style" documentary on Winston Churchill was bad enough (and I admire Churchill). But, the final blow was not only delaying The Who until after the sitcom sneak peek, but to find out they deleted entire performances should get people really upset. Overall, I think NBC did a very good job, with what they actually decided to share with the audience. But, with all the hours there are to broadcast, to use much of this time as NBC's personal showcase for their programming is a disservice to the IOC, the Brits, the American audience, and to the spirit of the Olympics. The audience expects to see the ceremony in its entirety and for NBC to offer what amounts to a highlight reel is nothing short of offensive, disrespectful, and, well, disgusting. I'm sure NBC will issue another of their infamous apologies over the next day or two. But, the real losers in all of this are the British people who deserve to have their farewell "love letter" to the world be viewed by all Americans who wish to view it. The IOC should demand more from those they award the broadcasting rights.

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